Detailed Inclusive Design Process

Graphic Displaying Timeline and Phases of Design Process. 1. Determine Themes to Design Around > 2. Crowdsource Ideas > 3. Conduct Inclusive Design Sprint > 4. Show insights in the form of animatics demonstrating user journey (need, pain points, solutions) > 5. Validate success of the design process as measured by board approval for prototyping of products

Plan Timeline and Phases

Step 1 & 2: Theme Exploration & Crowd Sourcing

Qualitative Analysis

Interviewed Executives, Subject Matter Experts, and members of Marginalized Communities to gain insight into user and business needs to determine Themes for crowdsourcing ideas internally.

Cluster Analysis Resulted in these 4 Themes: Visual Impairment (VI), Mental Health (MH), Quality of Life, and Ageing in Place.

Internal Survey, with open-ended questions, to capture greater insight related to themes

“We want people to maintain a quality life in their home through the use of technology” - Dr. Peter Scott Morgan Foundation Innovation team

“Before loosing my eyesight I was extremely active and social but I have fallen so many times that I fear injuring myself…having someone with me gives me confidence to leave my room” - Patient with Macular Degeneration

“Q: Would you gain confidence if technology could assist you? (patient with limited verbal ability) “A: Yeahhh! [big eyes and smile, points to Star Trek shirt” - Patient in Stroke Recovery

“The need for products that focus on mental health is obvious…We want to be leaders in this space” - UXD Director

Quantitative Analysis

Internal Survey, with use of various data types: radio, text, textbox, required. Workflows associated with responses.

Secondary Literature and Professional Publication Reviews to provide greater insight to need, prevalence, market competition, market size, and growth potential.

Gained Executive Approval to move forward with ideation Phase.

Graphic of Synthesized research displaying Visual Impairment Prevelance, Healthcare costs, Unemployment Rates, and Market Potential

Graphic displaying Mental Health Prevalence, Trend Analysis, Healthcare Cost, Mental Health Needs Assessment, and Market Impact

Step 3: Ideate & Converge

Ideation Goals & Tools

Goal:

Create 3-4 User Stories with a new inclusive product that addresses the next billion users.

Tools:

Excel & PowerPoint have robust accessibility (a11y) features that meet WCAG 2.2 standards so were used for all collaborative work. The offerings of collaborative tools like Figma, Adobe XD, Mural, Miro, Jam Board etc. were explored but failed all POUR tests.

Process Development & Diverse Team Assembly

Developed Product Diversity Office Inclusive Design Methodology

Ensured all documentation and collaboration tools were accessible (WCAG 2.2 AA) for design team member with visual impairement and others.

Table of Contents of Inclusive Design Methodology Document

Assembled Diverse Team of 8 (size dictated by Executive).

Inclusive Design Team consisted of 6 individuals from marginalized groups and 1 with a Visual Impairment.

Required extensive persuasion of leadership to grant access to desired team members.

To build team trust I created & facilitated a Design / Creativity Workshop. to

Trained in methods to increase creativity and empathy through interactive examples and provision of ways to increase creativity (guardrails, add, subtract, multiply, dependency, multi-purpose, etc.).

Ideation

Excel was used as a repository to collect ideations from the survey and the team.

Affinity Clustering was utilized to select subthemes within themes.

Dot voting was conducted to select ideas from excel to then create user stories, journey maps. Impact & Difficulty were taken into consideration during voting

Deciding Part 1

I created crazy 8's, user stories, and detailed scripts to demonstrate pain points and further iterate.

Using PowerPoint, due to robust a11y, we then conducted dot voting on the best user stories, products, and features.

Example Figure 8 showing pain point and solution progression

Example of Bar Graph created to determine scenario winners

Bar graph depicting results of dot voting by feature in user stories

Deciding Part 2

Executive and Illustrator Dictated where users could be from so user stories were updated and features were further iterated upon through round robins, dot voting, and Decision Matrices (Feasibility vs. Impact).

Decision Matrix results for Feasibility vs Company fit to select the top 5 features in a scenario

Dot Voting (Excel) Method to select features to place in user stories

DecisionMatrix

Step 4: Develop & Show Concepts

I created user stories, audio files (for accessibility and timing), and storyboards for our illustrator and voice actor to utilize so they could perfect timing, cadence, and creative vision - ensuring captivating stories.

Managed Creative Direction of Animatic and provided feedback regularly.

Advocated frequently for creative team so reasonable expectations of them were set by executive team.

Sourced voice actor from voice.com

ScreenplayAndStoryBoard_forVoiceActor&Illustrator.pptx

Step 5: Validate

Consulting ended prior to presenting final results to Executive Board. However, continuation of the Inclusive Design Sprint Methodologies and 2 of its products were approved to move forward to user research and prototyping
Prior to leaving I created paper prototypes of products and a Research plan to be utilized for the UX Research Team

Research Plan Document: Research Questions

Research Plan Document: Methodology & Participants

Image of Product Design for item to improve independent living and empower aging in place

Page updated

Google Sites

Report abuse